DATA RESPONSES for: Innovations in the Polish Offset Printing Industry – A Key in building competitive advantage in the digital era

This a papaer with results taken from a survey conducted amond the offset printing industry in Poland which is undergoing major changes driven by digitalization, ecological awareness, and competition from digital printing. Based on this survey out of 123 firms—85 of them introduced innovations in the past three years. The survey analyzes product, process, marketing, and organizational innovations. Results show that both internal (e.g., size, age, resources) and external (e.g., market reach) factors influence innovation. Product and marketing innovations have the strongest impact, particularly in international markets. Younger and globally active firms innovate more often. Innovation supports not only efficiency but also diversification, customer growth, and supply chain improvements. Although innovation enhances competitiveness, the study underscores the need for strategic innovation management.