LEVERAGING YOUTUBE VIDEOS FOR VOCABULARY INSTRUCTION: A STUDY OF SCHOOL-LEVEL ESL LEARNERS

This study investigates the impact of using YouTube videos as a tool for enhancing vocabulary proficiency among Grade 10 ESL learners at KM/KM Pulavarmani Sharifudeen Vidyalaya, Maruthamunai (PSVM). This study aimed at integrating technology into the language learning process, the research focuses on the perceptions of both teachers and learners regarding YouTube as a vocabulary enhancement medium. Furthermore, it evaluates the platform's effectiveness in improving students' lexical competence. The study adopted a mixed methods approach and the student sample included 30 secondary-level students from Grade 10, selected using purposive random sampling to ensure representation across different performance levels, combining quantitative data analysis from structured questionnaires, pre-tests, and post-tests with qualitative insights gathered through the observational methods. Pre-tests and post-tests were employed to gauge vocabulary proficiency before and after exposure to YouTube-based learning materials. Additionally, questionnaires were distributed to gather qualitative insights from participants about their experiences and perspectives on this digital approach, it was analysed with a Likert scale statistical tool. The findings aim to shed light on the pedagogical value of YouTube, emphasizing its role in facilitating engaging, contextual, and accessible vocabulary learning for ESL students. Results are anticipated to reveal a positive correlation between the use of YouTube videos and improved vocabulary retention and usage among learners. The study also highlights challenges such as digital literacy and the careful selection of relevant content. By addressing these issues, the research contributes to the broader discourse on leveraging technology in ESL education, offering practical implications for educators aiming to optimize digital tools in vocabulary instruction.