Substantiation of strategic decisions regarding the implementation of modern technologies and the creation of competitive advantages of the enterprise (on the example of LLC AE «Myrtal»)

The subject of the study is strategic decisions regarding the implementation of moderntechnologies to ensure competitive advantages of the enterprise.The purpose of the study is to determine the features of substantiation of strategic decisionsregarding the implementation of modern technologies to ensure competitive advantages at anagricultural enterprise.Research methods. The work uses the dialectical method of scientific knowledge, the method ofanalysis and synthesis, the comparative method, and the method of data generalization.Results of the work. The article considers the economic content and properties of the competitiveadvantages of the enterprise. The process of strategic management of the competitive advantages ofthe enterprise is presented. The implementation of modern technologies at the enterprise and theirimpact on increasing the efficiency of economic indicators and competitive advantages is substantiated.Conclusions. Competitive advantages are those unique characteristics, properties or resourcesthat give the enterprise certain benefits or a favorable position compared to competitors in themarket, in particular, attracting more customers. The essence of competitive advantages is more fullymanifested through their properties, including: comparative nature, attachment to specific conditionsand reasons, being under the influence of a variety of heterogeneous factors, adaptability, stability,efficiency. Competitive advantages are considered as an object of strategic management, the taskof which is to identify, create, support and strengthen the unique capabilities and resources of the enterprise, which allow it to surpass competitors and gain stable competitive positions in the market.This becomes possible due to the use of innovative technologies in the enterprise’s activities, whichalso affect the level of financial and economic indicators of the enterprise. An analysis of the positiveimpact of the latest technologies introduced at the agricultural enterprise LLC AE» MYRTAL» wascarried out: the FortMonitor geoinformation system, the «Vchasno» electronic document flow service.The possibilities of implementing digital technologies at the enterprise are considered, among whichthe most important at the present stage are: Internet technologies, information and communicationtechnologies, sensors and gauges, artificial intelligence. The directions of strengthening competitiveadvantages from the implementation of modern technologies of agricultural enterprises are determined.The feasibility of implementing the technology of the Internet platform for LLC AE «MYRTAL», whichwill consist of a corporate website and an online store, is substantiated.