EFFECTS OF CORPORATE SOCIAL RESPONSIBILITY ON CUSTOMER LOYALTY BANKING INDUSTRY IN MOGADISHU-SOMALIA

ABSTRACT As defined by McWilliams and Siegel (2001), is a company’s voluntary activities “that appear to further do some social good, beyond the interests of the firm and that which is required by law” (p. 117). Such activities usually include the adoption of advanced human resource management programs, reduction of environmentally hazardous substances, humanitarian activities, and support for local businesses (Barnett, 2007; McWilliams & Siegel, 2001) also corporate social responsibility is a concept that has attracted worldwide attention and acquired new resonance in the global economy.