The Effectiveness of Employee Advocacy Programs in Enhancing Corporate Reputation and Engagement

This research aims to establish the impact of employee advocacy programs on the credibility of corporations and stakeholders’ interest. This paper will adopt the concept of employee advocacy, which refers to the act of employees marketing brands, goods, or services of their working organization within their social circles. This study examines the effect of such programs on corporate reputation and employees’ engagement with the help of qualitative and quantitative data from numerous cases from different sectors.