A Study on Effect of Baby Poducts On Working Mom Perception in Coimbatore

This study examines how working mothers in Coimbatore is aware of baby products, with particular prominence on factors such as brand loyalty, affordability, convenience, and safety. As working mothers face the dual challenge of balancing work and childcare, the role of baby products has become more significant in their daily routines. The study investigates how these mothers perceive the uses, quality, and safety of baby products and how such perceptions influence their purchasing decisions. By combining quantitative surveys and qualitative interviews, the research also explores the impact of socioeconomic factors and marketing strategies on consumer choices. The findings aim to provide valuable insights into the evolving needs and preferences of working mothers in Coimbatore, helping inform future product development and targeted marketing strategies in the baby care industry.