A Study of Factors Affecting on Apparel Buying Behaviour

The world-wide women's clothing market has shown a fast growth pattern. Women have become asignificant part of buying clothes. They pay a lot of attention to clothes, thus changing the behaviour ofconsumers. Forecasting a women's buying habits is a major challenge in meeting these needs. The use offashion clothes by women has increased considerably.This article reviews the literature on females' apparel purchasing behaviours. The key intention of theresearch paper is to categorise altered perspective that can support and monitor future researchers.Researchers reviewed the research literature on women's clothing choices and purchasing behaviour.The overall aim of these studies is to better understand women's clothing preferences and purchasingbehaviours. However, the research revealed that rural women prefer to dress more than women in urbanareas. The recommendations show that understanding the preferences of women consumers can helpclothing companies design quality, well-fitting clothing for women and meet their needs.