DEVELOPING HUMAN RESOURCES TO PROTECT CONSUMER IN E-COMMERCE ENTERPRISES IN VIETNAM

In Vietnam, e-commerce has been developing rapidly, posing many new issues and challenges for economic and social development, including the field of consumer protection. Human resources performing consumer protection functions at e-commerce enterprises play a key role in ensuring transparency, safety and reliability of the digital business environment. However, research and reports from competent authorities show that this force is currently lacking in quantity and quality, not properly trained, and does not meet practical requirements... This article focuses on analyzing the current situation of human resources for consumer protection at e-commerce application enterprises in Vietnam, on that basis, proposing a number of solutions to develop human resources for consumer protection in e-commerce application enterprises in Vietnam.