Reviving tradition: Technological advancements in Blue Pottery art during covid-19 pandemic - A case study of Kot Jewar village

Artisans are considered as the backbone of India's non-farm rural economy. The handicraft and handloom industry are the second-largest source of employment after agriculture in India, as per Ministry of Textiles, Government of India. The Indian handicraft sector is indeed a blessing for the nation and its people. Blue Pottery art is exclusively practiced in Rajasthan, specifically in Kot Jewar village, which is approximately 45 km away from Jaipur city. After the pandemic hit the country, the artisans of the country suffered a lot. However, COVID proved to be both a boon and a bane for the artisan community. ‘Technology is a blessing in disguise’, social media platforms have helped the artisan community to promote their art, and they tried to create awareness about the dying, GI-tagged, art Blue Pottery. The objective of this paper is to discuss the impact of technology on Blue Pottery art and how it helped the artisan community to boost their work during covid-19 pandemic. The researcher used Mixed method approach; Qualitative research and quantitative research for the study. Based on the findings of the study, there is a huge market for Blue Pottery products, and there is a need to enlighten the artisan on how to utilise information technology tools in order to enhance the business. It is impossible to ignore the significance of environmental sustainability. Innovations like eco-friendly materials and solar-powered kilns will ensure that pottery-making survives for future generations while also reducing the industry's environmental impact.