Developing Business Strategies to Grow the Business of PT Asia Civil Indonesia

Abstract : The significant market growth translate into business opportunity for construction such toll road, office building, bridge, LRT, High speed train, including huge opportunity in IKN and data centre with potential The Indonesia Construction Market size is estimated at USD 264.34 billion in 2023, and is expected to reach USD 379.41 billion by 2028, growing at a CAGR of 7.50% during the forecast period (2023-2028). This opportunity in industry up trend but no impact in growth PT Asia Civil Indonesia and company need to renew and review their focus on business model development with business strategy approach and need to evaluation they are market growth and cost structure. In qualitative research utilizing depth interviews, the research design serves as the blueprint guiding the investigation’s execution. The primary objective of this research approach is to delve deeply into participants’ thoughts, feelings, and experiences to gain rich and nuanced insights into the phenomena under study. In conclusion, the research conducted on PT ACI underscores the importance of strategic initiatives in enhancing its business operations within the construction industry. Through a comprehensive analysis of current business practices and market dynamics, PT ACI can identify areas for improvement and leverage opportunities for growth. The implementation plan outlined in the study emphasizes the significance of networking strategies and technology adaptation in achieving business objectives. Networking plays a pivotal role in expanding PT ACI’s reach within the industry, facilitating valuable connections with potential clients, partners, and industry peers. By actively participating in industry events, forums, and networking opportunities, PT ACI can build relationships, gain insights into market trends, and secure new business opportunities.