SOCIAL MEDIA MARKETING AND GEN Z CUSTOMERS ENGAGEMENT OF PHONES INDUSTRY IN RIVERS STATE

This study investigated the relationship between social media marketing and Gen Z's engagement with the telephones. The descriptive survey research obtained primary data from Gen Z customers who patronise telephone organizations in Port Harcourt, Rivers State, Nigeria. The survey included seventy respondents, from ten organizations. Information was gathered by means of surveys through a well-structured questionnaire and tested with both descriptive and inferential statistics. The outcomes show a strong and positive relationship between online interactions and Gen Z customer satisfaction and e-loyalty within the mobile phone industry in Rivers State. The implication being that effective client engagement is attributable to how well an organization deals with its social media marketing.