Organizational Culture and The Role of Leadership in The 21st Century Organizational Transformation: A Case Study

Abstract The study examines the application of Competing Values Framework as a theoretical model towards understanding the importance of organizational culture and the role of leadership using Huawei company culture management as a case study. It explores the strategies used by leaders in organizational culture management. A descriptive analysis of Huawei company culture was conducted and the findings shows that adoption and effective management of market culture by the company’s leadership was the bane of tremendous success experienced by the organization. The study analyzed the practical values of CVF towards achieving organizational change and growth. The work shows the importance of integrative leadership in culture management. The study recommended that modern day organizational leaders should employ this Integrative Dynamic Framework to enable them create strategic plans towards achieving organizational success and be able to navigate successfully in today’s highly competitive world of market.