YESSENOV UNIVERSITY: INTERACTIVE METHODS IN MODERN EDUCATION

This article examines the role of interactive technologies in modern education, emphasizing their importance in enhancing student engagement, comprehension, and motivation. It discusses the main methods of interactive learning, the advantages of digital tools, and the impact of technologies such as interactive whiteboards and cloud-based educational platforms. The necessity of integrating information and communication technologies (ICT) into educational institutions is highlighted as a means of improving teaching effectiveness and student achievement. Furthermore, the article explores the challenges associated with the adoption of these technologies and offers recommendations for their successful implementation. Special attention is given to the role of teachers' digital competence and the need for continuous professional development in the era of digital transformation.