ADVANTAGES OF USING ITC MARKET ANALYSIS TOOLS VIA CASE STUDY RESEARCH OF TEA POWDER EXPORT FROM CHINA

This study explores the advantages of utilizing the International Trade Centre (ITC) market analysis tools through a case study of tea powder export from China to Russia. The research focuses on how ITC tools facilitate market intelligence, risk reduction, and cost optimization for exporters, particularly small and medium-sized enterprises (SMEs). By analyzing trade statistics, tariff rates, and market access conditions, the study highlights the growing demand for bubble tea products in Russia and identifies key opportunities and challenges in the market. The findings demonstrate that ITC tools provide a centralized platform for accessing reliable trade data, enabling exporters to make informed decisions and strategically target emerging markets. The case study underscores the importance of ITC tools in enhancing export competitiveness and supporting the development of effective trade strategies.