AN ANALYSIS OF THE PERCEPTION OF INVESTORS TOWARDS STOCK MARKET INVESTMENT IN NORTH GUJARAT

The Indian stock market has evolved into a significant platform for investment, wealth creation, and capital mobilization, attracting a growing number of retail investors. This study aims to analyse the perception of investors in North Gujarat towards stock market investment and explore the relationship between their demographic profiles and investment perceptions. Understanding investor sentiment is crucial for enhancing participation, improving financial literacy, and building confidence in equity-based investments. Using a structured questionnaire based on the Likert scale, data was collected from 166 individual investors residing in the North Gujarat region. The study focuses on assessing whether investors view the stock market as a wealth-generating avenue, their preferences compared to traditional investment options, and the extent to which market volatility influences their trust in stock market instruments. Statistical tools have been employed to examine patterns in perception and evaluate the association between variables such as age, gender, income, and investment experience.