MODERN CONCEPT OF DEMAND FORMATION AND DEVELOPMENT OF SALES PROMOTION SYSTEM

The article discusses the current state of the art in marketing practice in developed countries, where the CRM (Customer Relationship Marketing) system for managing customer relationships in the field of demand generation and sales promotion (FOSSTIS) is widely used. Based on this system, the sales volumes of companies are increasing year by year, and the need for this method is also relevant for the subjects of our national economy. This scientific article is aimed at explaining the essence, purpose, importance, principles of operation and levels of opportunity of the system.