IMMERSIVE TRAVEL: THE PERFECT BLEND OF VIRTUAL AND REAL EXPERIENCES

<p><em><span>Immersive travel is recognized as one of the most advanced and innovative directions in modern tourism. This technology enables travelers to experience destinations in a profoundly engaging manner, transcending traditional sightseeing by fully absorbing the historical, cultural, and social contexts of the places visited. The given article provides a comprehensive analysis of the unique travel experiences created through immersive technologies in Uzbekistan’s tourism market, examining their economic, cultural, and inclusive impacts. Research findings demonstrate that immersive travel not only significantly enhances overall tourist satisfaction but also contributes to local economic development, the preservation of cultural heritage, and the creation of new opportunities for individuals with physical limitations. Furthermore, the study proposes promising strategies and innovative approaches for the future expansion and development of immersive travel, aligning with global tourism trends.</span></em></p>