Role of Intellectual Property Rights (IPR) in Digital Marketing and E-Commerce

Intellectual Property Rights (IPR) make a major influence on digital marketing and eastward-mercantilism. It protects digital plus, brand identicalness, and creative content. This paper expect into how of import IPR is in the digital world how it bear upon businesses, the laws that rule online political program, and the problems with enforcing these rights. It also examines cases where IPR was breach and indicate salutary ways for businesses to protect their digital property.