D7.3.7.1 Social Media Strategy

This document outlines the primary objectives of our social media activities. It identifies and analyzes the intended audience for our communication efforts, selecting the most effective platforms and methods to reach them. Additionally, we analyze strategies of other consortia to improve our approach. We present a detailed content plan, covering the creation, scheduling, and distribution of content across selected channels. Methods and metrics for tracking the performance of our social media strategy are specified. Finally, we detail strategies for adjusting and refining the communication plan based on performance data and feedback.