3-CO Interview Series with John Vos (Biomass Technology Group) on the impact of consumer choices on the EU bio-economy and the importance of social innovation

The 3-CO interview series features consortium and external-advisory-board members of the 3-CO project. This episode features John Vos (Biomass Technology Group) who will discuss the impact of consumer choices on the EU bio-economy and the importance of social innovation to establish bio-based solutions. Consumers play an essential role in the successful transition to a circular bio-based economy. To make informed and conscious buying decisions, consumers rely on labels and certification schemes (LCS). The 3-CO project will support consumers’ purchasing decisions towards more sustainable solutions by improving the communication of LCS on a Business-to-Consumers (B2C) level. To unlock the full potential of the bioeconomy and industrial bio-based products (BBPs) 3-CO will establish a supportive framework and develop actionable guidelines for LCS owners that reflect consumers’ and other stakeholders’ needs. Meanwhile intense consumer involvement and digital tools will demonstrate their viability.