THE EFFECT OF PROCUREMENT MANAGEMENT PRACTICE ON THE PROJECT PERFORMANCE AT DEEG-ROOR MEDICAL ORGANIZATION (DMO) INBAIDOA DISTRICT.

Abstract This research aimed to study the impact of social media marketing on customer satisfaction through brand image. The primary concern regarding humanitarian programs in the developing world is that they do not address the more massive socio-economic challenges; hence, not being sustainable. The majority of these programs have been in operation for many years and have attracted funding from external and internal donors but has not translated into their economic and social empowerment due to poor project management practices. Hence, the study sought determine procurement management practice and project performance in Deeg-Roor Medical Organization (DMO) in Baidoa district. Specifically, the study sought to determine stakeholder involvement, project planning, risk management, and monitoring and evaluation of programme performance. The study was anchored on the stakeholder theory, prospect theory, contingency theory, and realistic evaluation theory. This study adopted a census research design. The population targeted were staff of the Deeg-Roor Medical Organization (DMO) in Baidoa district comprising project managers, project coordinators, quality control officers and beneficiary representatives. A semi-structured questionnaire was adopted for primary data collection. Descriptive statistics and multiple regression were utilized to analyze the quantitative data, while content analysis was used to analyze qualitative data. The results were presented using graphs and tables. The study concludes that to determine procurement management practice and project performance in Deeg-Roor Medical Organization (DMO) in Baidoa district, followed by stakeholder involvement, Project Planning, and monitoring and evaluation, respectively. The study recommended a need to develop more rigorous strategies for making sure that appropriate monitoring and evaluation processes are adhered to. Further, the program needs to emphasize risk management linked to the economy's empowerment and make staff education on mitigation strategies its priority.