Vehicle Allocation Modeling: Optimizing the Logistics Behind a Free-Flow Carsharing in Milan, Italy

This study examines the demand patterns of Zity, a free-floating electric car-sharing company operating in Milan and identifies temporal and spatial dynamics that influence mobility demand to optimize its reallocation strategy. The findings emphasize the importance of considering specific timeframes for operational activities and highlight the role of residential and working populations as driving factors behind demand. Additionally, the study reveals Zity’s value as a complement to existing transportation options. By understanding these dynamics, stakeholders can optimize resource allocation, enhance accessibility, and promote sustainable shared mobility services in urban areas like Milan.