Role of Big Data in Business Transformation_ New Perspectives and Challenges Ahead

Big data as a frontier technology is fast growing, impacting almost all business operations. Small and big businesses employ it for improvement in business operations. This paper provides a view of the role of big data in the modern business world and how enterprises use it to optimize their processes and reach their goals. It also discusses some of the core problems businesses encounter in effectively implementing and integrating this technology into their operations. It concludes with trends, possible future, and solutions that could come in handy to enhance operational efficiency and results.