PODCASTING IN THE LANGUAGE CLASSROOM: A PATHWAY TO MEDIA COMMUNICATIVE COMPETENCE

This article explores the role of podcasting as an innovative pedagogical tool for developing media communicative competence among students of language faculties. Drawing from theories of communicative competence, media literacy, and digital production, the study presents the design and outcomes of a podcast-based instructional module integrated into a university English course. Findings indicate that podcasting supports the development of linguistic fluency, critical media awareness, and digital content creation skills. The article concludes with practical recommendations for implementing podcasting in language education and highlights its potential to foster real-world communication and digital engagement.