AN ANALYSIS OF CONSUMER BUYING BEHAVIOUR AND PREFERENCES TOWARDS WASHING MACHINE IN TIRUCHIRAPPALLI DISTRICT

There are some major classes of consumer preference determinants and expectations, namely, price of the product, brand loyalty, after sales service, durability, appearance, promotional offers, technology, and dealer relationship. The demographic factors age, gender, educational qualification, marital status, occupation, residential area, size of family and monthly income etc., with the consumer about washing machine toughs in the towns of Tiruchirappalli district are different. So the dealers/vendors should consider the demographic factors of consumers while marketing their products. There are certain factors which influence purchase decision which will satisfy the consumers of Washing machine.