DIGITAL BUSINESS MODELS, ENTREPRENEURSHIP AND SUPPLY CHAIN MANAGEMENT IN SELECTED SMALL AND MEDIUM ENTERPRISES IN ANAMBRA STATE, NIGERIA.

This study examined digital business models, entrepreneurship, and supply chain management in selected small and medium enterprises in Anambra State, Nigeria. The specific objectives were to determine the relationship between mobile commerce and lead time reduction as well as investigate the relationship between networking and inventory turnover in small and medium enterprises in Anambra State, Nigeria. The population of the study was 150 owners of small and medium enterprises in Anambra State. The hypotheses were tested with the Pearson Product Moment Correlation Coefficient in Statistical Package for Social Sciences (SPSS). Findings showed a statistically significant positive relationship between mobile commerce and lead time reduction, it further revealed a positive relationship between networking and inventory turnover among small and medium enterprises (SMEs) in Anambra State. This study conclusively established a strong, statistically significant positive relationship between digital business models, entrepreneurship, and effective supply chain management among small and medium enterprises (SMEs) in Anambra State, Nigeria. It was recommended that Anambra State SMEs need to adopt mobile commerce by integrating mobile payments, logistics tracking, and e-commerce platforms to reduce lead times and boost efficiency. Also, Anambra State SMEs need to cultivate strategic networking through conferences, workshops, and industry associations to enhance inventory turnover and boost business performance