Customer Behaviour & Customer Satisfaction in Blinkit / Zepto with Special Reference to Coimbatore District

This study offers a comprehensive understanding of how individuals interact with, perceive, and evaluatethese online grocery delivery platforms within the context of a growing urban landscape. Consumerbehaviour refers to the decision-making processes, motivations, and preferences that drive individuals tochoose certain products or services over others. It encompasses various stages, from recognizing a need tothe actual purchase and post-purchase evaluation. On the other hand, consumer satisfaction pertains to theextent to which a product or service meets or exceeds the expectations of the customer. Together, theseaspects form a critical foundation for analyzing the success and efficiency of platforms like Blinkit and Zepto.