EFFECTIVE MANAGEMENT OF SMALL ENTERPRISES IN THE FIELD OF PUBLIC CATERING USING FRANCHISING

Аbstract Effective management of small catering enterprises using franchising plays a key role in increasing their competitiveness and profitability. The article examines the specifics of the interaction between the franchisor and the franchisee, their differences in business management, as well as the impact of automated systems on the efficiency of the network. The key parameters of successful management are analyzed, including optimality, efficiency and effectiveness, and the importance of a systematic approach to the management of franchised enterprises is emphasized. Automation of management is considered as the most important tool for controlling financial flows, managing personnel and resources, and increasing customer loyalty. The conclusion is made that it is necessary for both sides of the franchise relationship to work together to achieve sustainable development and increase business efficiency.