Communication Patterns and User Characteristics on Business Platforms: The Case of XING

Social networks such as XING and LinkedIn are playing an increasingly important role in the professional context, particularly as communication, marketing and sales tools. Despite the availability of sociodemographic data, there is still little empirically sound knowledge about the typical behavioral patterns of users of such platforms in the context of social media events. This article presents the results of an empirical study conducted with 150 XING users by means of standardized interviews.

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Publication Details

Journal
Zenodo (CERN European Organization for Nuclear Research)
Published
2025-03-22
DOI
https://doi.org/10.5281/zenodo.15067950
Primary Topic
Digital Marketing and Social Media
Type
article
Field-Weighted Citation Impact
0.00
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article

Communication Patterns and User Characteristics on Business Platforms: The Case of XING

Zenodo (CERN European Organization for Nuclear Research)
Digital Marketing and Social Media
article

Communication Patterns and User Characteristics on Business Platforms: The Case of XING

article en

Abstract

Social networks such as XING and LinkedIn are playing an increasingly important role in the professional context, particularly as communication, marketing and sales tools. Despite the availability of sociodemographic data, there is still little empirically sound knowledge about the typical behavioral patterns of users of such platforms in the context of social media events. This article presents the results of an empirical study conducted with 150 XING users by means of standardized interviews.

Zenodo (CERN European Organization for Nuclear Research)
University of Applied Sciences Landshut (DE)
Openalex Percentile: Top 42%
Digital Marketing and Social Media
DOIOpen Access PDFOpenAlex
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Communication Patterns and User Characteristics on Business Platforms: The Case of XING · Zenodo (CERN European Organization for Nuclear Research) (2025) | TGRS Research Map | TGRS