DIGITAL RESOURCES IN THE PROMOTION OF DOMESTIC TOURISM IN KAZAKHSTAN AND THEIR EFFECTIVENESS

The article discusses the main issues of the importance of digital resources for the development of domestic tourism in Kazakhstan. The role of Internet resources, social networks, and online platforms in attracting tourists and promoting the country's tourist destinations is considered. The ways of using digital resources to popularize tourism within the country are considered, examples of successful campaigns in this direction are highlighted, and recommendations for the development of domestic tourism in Kazakhstan are given. The main idea of the article is that the effective use of digital resources in promoting domestic tourism can significantly contribute to the development of the industry and attract more tourists to Kazakhstan.