CHILDREN'S ADVERTISING AND ITS IMPACT MECHANISMS

The influence of advertising on society’s culture necessitates its thorough evaluation. Nowadays, creating effective advertising involves specialists from various fields such as psychology, sociology, marketing, and linguistics. At the same time, governments establish laws that regulate the content, structure, and display of advertisements while also monitoring the quality of products or services. For example, in the United States, the Federal Trade Commission (FTC) and the Children's Advertising Practice Code impose strict requirements on advertisements targeted at children [AANA, n.d.].