CONSIDERATION OF ENVIRONMENTAL CONDITIONS IN THE TOURISM INDUSTRY

Abstract The tourism sector of Georgia has a great potential. In the recent period, the development of the regional tourism industry has become particularly relevant. For the development of regional tourism, it is necessary to define the marketing strategy of the country, through which the market opportunities of this or that field are revealed. The economic impact of tourism, its impact on the social and natural environment, taking into account the principles of sustainable development, the need to deepen the studies of the state of tourism and development prospects. Conditions that allow to comprehensively solve the problems related to the survival of the local population, the protection of natural resources and cultural heritage. The development of tourism is greatly influenced by the climate, which is an important factor in travel and recreation around the world. Similarly to tourism resources, the climate is also changing. Therefore, it is not known how favorable the effects of climate change will be for the tourism industry. Therefore, the climate will not be under the control of people, so the tourism industry must adapt itself to the characteristics of the air produced as a result of the processes taking place on earth.