THE POSITION OF CONSUMERS IN PURCHASING GOODS THROUGH ELECTRONIC TRANSACTION SYSTEMS: A JURIDICAL STUDY OF THE ACTIONS OF BUSINESS ACTORS IN PRODUCING GOODS THAT ARE DETRIMENTAL TO CONSUMERS

Abstract The implementation of online buying and selling often causes various kinds of problems in the way trade transactions are regulated. The process of e-commerce transactions starts from promotion and marketing problems to problems with selling, payment and contract making, causing the position of consumers to be weak, regulations such as the Civil Code, Law No. 8 of 1999 concerning consumer protection and Law No. 1 of 2024 concerning the Second Amendment to Law No. 11 of 2008 concerning Information and Electronic Transactions have not had an impact on consumer protection against the purchase of goods through the transaction system electronic. This study aims to find out and find consumer efforts against business actors who do not respond to losses in the Purchase of Goods Through Electronic Transaction Systems. 2) Consumers in the purchase of goods through the Electronic Transaction System are in a weak position and 3) a form of consumer legal protection against the purchase of goods through the electronic transaction system obtained from business actors in producing goods that are detrimental to consumers. The research method used is normative and empirical juridical with a research approach using a legislative approach, a conceptual approach, a case approach, a historical approach and acomparative approach, with secondary data sources through primary, secondary and tertiary legal materials with qualitative data analysis. Research Results: Consumers in purchasing goods through electronic transaction systems are often in a weak position compared to business actors. Some of the factors that cause these weaknesses include low consumer education and consumer awareness, suboptimal supervision and law enforcement, risks to Personal Data Protection, Ease of Access to Dispute Resolution Mechanisms and low Transparency and Accountability of Business Actors. Although Law Number 8 of 1999 concerning Consumer Protection (UUPK), Law Number 1 of 2024 concerning the Second Amendment to Law Number 11 of 2008 concerning Electronic Information and Transactions (UU ITE), and the Civil Code (KUHPerdata) have provided a legal framework to protect consumers, practical challenges still exist. Therefore, it is necessary to update laws and regulations related to the electronic transaction system, such as the Civil Code, the Civil Code and Law No. 30 of 1999 concerning Arbitration to create a fairer and safer electronic trading environment for all parties.