PRACTICAL ASPECTS FOR USAGE FOR SOCIAL NETWORKS IN THE DEVELOPMENT OF TOURISM

The rise of social networks and global digitalization has brought about significant transformations across various aspects of society, including tourism. The growing prominence of information platforms with traveler-generated content has shifted scientific research towards understanding the pivotal role of social networks in travel planning. Social networks increasingly influence tourist decisions regarding destinations, accommodations, and types of travel experiences. The article examines the impact of social networks, such as travel blogs and forums, on contemporary society.