The digital awareness and the issue of electronic privacy

Abstract: Today, we are facing a new revolution which is the information revolution, and over time, it becomes a problem that faces all the individual of society without any exception, whether in terms of the huge amount of the produced information that is broadcast via different media and tools, or in terms of the various channels of these information, which has become one of the basic and necessary pillars of human scientific and personal life. This issue required the necessity to acquire the information experiences and skills, which qualify the individuals to work efficiently and effectively in a world relies on science in everything and does not allow improvisation and randomness. From this standpoint, our study addresses one of the topics worth studying which represents the relationship between the network marketing and the digital awareness. This relation is considered as one of the issues that have become a source inconvenience for the digital user where it exists a blind navigation without awareness, which made individual’s relationship with the Internet illiterate and their privacy is violated. The study which is between our hands presented the reality of information awareness in this virtual world to offer a clear vision about the individual’s skills and at the same time to identify the difficulties they face in order to protect their privacy without being exposed to hacking devices or being monitored by one of the social platform applications. Keywords: New media, Digital awareness, Electronic marketing, Privacy.