IEA HEV TCP PVPS Task 17: VIPV Business Plan - the Long Way to the Mass Market

Research is currently conducted on a business plan for vehicle-integrated photovoltaics (VIPV). The research is a contribution towards Subtask 3.2 in Task 17 (PV in Transport) in the Technical Collaboration Program on «PV Power Systems» (TCP PVPS) of the International Energy Agency (IEA). The transition process of VIPV to the mass market (known as «Crossing the Chasm» by Geoffrey Moore) is investigated based on the «Diffusion of Innovation» concept by Everett Rogers. By analysing the customer benefits and competitive customer advantages, possible obstacles, challenges and chances of the market introduction of VIPVs are identified.