DIGITAL ENTREPRENEURSHIP AND ENTERPRISE PERFORMANCE: AN ANALYSIS OF FINANCIAL TECHNOLOGY ENTERPRISE IN NIGERIA

Digital entrepreneurship has been identified as a potential driver of enterprise performance in Nigeria. However, there are several problems that can hinder the effectiveness of digital entrepreneurship in enhancing enterprise performance in the country. Hence, this study examines effect of digital entrepreneurship on enterprise performance in Financial Technology enterprise. Specifically, it examined the impact of digital platform on enterprise innovativeness; assess the influence of digital artifact on enterprise competitiveness; and examines the effect of digital infrastructure on enterprise quality service delivery. A survey research design with a population of 200 Moniepoint Staff was used with simple random techniques and sample size of 133 obtained through Taro Yamane formula. Hypotheses was tested through Structural equation model with the help of SMartPLS 3. The study indicates 89.8% strong evidence for a significant connection between Digital Platform and Enterprise Innovativeness, 94.9% strong evidence for a significant connection between Digital Artifact and Enterprise Competitiveness and 96.5% strong evidence for a significant connection between Digital Infrastructure and Enterprise Quality Service Delivery. The study concluded that digital entrepreneurship have positive significant impact on enterprise performance in Ilorin metropolis, Kwara state. It therefore recommended among others that MoniePoint and other stakeholders should adopt enhancing digital platform to improve their enterprise innovativeness. This can be achieved through the use of website in an innovative way, social media platform and mobile application development.