The Digital Identity of Women on Social Networking Sites: A Critical Analytical Perspective

Social media platforms have enabled women to positively assert their presence, transcending the traditional media's marketed corporeal representations. It is imperative that women strategically cultivate and manage their digital identities within the virtual landscape to leverage self-marketing and reputation building. This is particularly crucial given their substantial representation across various social media platforms within the societal context. This paper aims to dissect the methodologies women employ to curate their digital identities on social media within a divergent communicative, social, and cultural framework, distinctly from their experiences in conventional settings. It explores the diverse tactics women adopt to portray themselves and construct their reputations.