Are You Real? An Introduction to Church Brand Authenticity

As the church wrestles with reaching and retaining the youth and young adults of today, should the focus be on entertaining their interests or disciplining them? If the goal is discipleship, then an understanding of the generations and how bringing them intentionally together (intergenerational) as a core value of the church culture should be explored. Recognizing each generation’s unique culture and preferences and how those differences can make us stronger together as a united body of Christ is the aim of this article.