IMMERSIVE TECHNOLOGIES AND SUPPLY CHAIN MANAGEMENT: A SYSTEMATIC LITERATURE REVIEW.

As consumer preferences evolve toward transparency and fast delivery, companies are increasingly turning to immersive technologies such as Augmented Reality (AR), Virtual Reality (VR), and the Metaverse to enhance their supply chain management (SCM). These technologies, which have been evolving for over six decades, offer significant advantages, including improved operational efficiency, customer experience, and sustainability. Despite their growing adoption, there is a noticeable gap in the literature regarding a comprehensive analysis of their impact on SCM. This paper presents a systematic review, following the PRISMA model, of immersive technologies in SCM. We identify three key areas where these technologies are transforming SCM: intelligent manufacturing, customer experience, and sustainability. Additionally, we highlight the challenges and transformative opportunities that these technologies present for businesses. Our findings contribute to the theoretical understanding of the relationship between immersive technologies and SCM and provide directions for future research. This study offers valuable insights for both researchers and practitioners, demonstrating how immersive technologies can optimize inventory management, enhance product design, and improve logistics, while also fostering sustainability and customer engagement. Future research should focus on empirical studies to better understand the practical application of these technologies across sectors and industries.