Developing Digital Transformation Strategies in Universities: University of Tabriz Case Study

Purpose: This research aims to investigate the digital transformation strategies implemented at Tabriz University in response to the changing landscape of global education influenced by technological advancements.Methodlogy: A qualitative approach with an interpretive paradigm was utilized for this study. Data was analyzed using thematic analysis based on semi-structured interviews with seventeen professors, IT experts, and specialists in virtual education and new technologies, chosen purposefully for their expertise. Validation of the research model was conducted through external review and pluralism strategies.Findings: The study identified key digital transformation strategies at the university, including recognition of digital education needs, targeting evolutionary development of education and research, defining digital transformation tools such as cloud computing and artificial intelligence, and creating value for the university through program management and process integration.Conclusion: The results highlight the importance of digital transformation as a dynamic strategy requiring technical, process, and cultural changes for effective implementation and advancement in education and research.Value: This research contributes valuable insights into developing digital transformation strategies for universities, specifically in enhancing education and research practices within the context of technological advancements.