DEVELOPMENT OF THE PRICING MECHANISM IN THE SYSTEM OF INNOVATIVE ACTIVITY OF AN INDUSTRIAL ENTERPRISE BASED ON THE MINIMAX PRINCIPLE

Abstract. The article examines relevant issues of improving the pricing mechanism in the context of intensifying innovative activity of industrial enterprises. The necessity of applying the minimax approach in shaping pricing policy for scientific, technical, and innovative products is substantiated. The proposed model takes into account the interests of both the developer and the consumer, suggesting the establishment of a price interval—from the minimum level that ensures cost recovery and production stability to the maximum level defined by the consumer value of the innovation. Both objective and subjective factors influencing the final price are considered. The article outlines the stages of price formation throughout the innovation's life cycle and provides recommendations for the practical application of the minimax approach under market conditions. The proposed mechanism contributes to achieving a balanced pricing strategy, enhancing the effectiveness of innovation commercialization, and supporting sustainable enterprise development.