La mercatique est-elle applicable aux entreprises agricoles
Marketing is not used by French farms, because of the commercial department giving up in most of them. Nevertheless marketing is essential for ail farms, more numerous every day, which have a indépendant commercial process.
Publication Details
- Journal
- AgEcon Search (University of Minnesota, USA)
- Published
- 2025-01-01
- DOI
- https://doi.org/10.22004/ag.econ.351713
- Primary Topic
- Agriculture and Rural Development Research
- Type
- article
- Field-Weighted Citation Impact
- 0.00