From planned obsolescence to reparability: the impactful pathway of a social sciences research on consumer behaviour and industry policy

This work explores the impactful role of social science research in integrating consumer perspectives into industry practices and policies, ultimately shaping sustainable behaviours. Our initial study involved 2,917 participants from France, Spain, the Czech Republic, and the Benelux region. Using simulated online shopping platforms, we tested whether consumers prefer cheaper products or those with longer lifespans and demonstrated a clear preference for durability. A subsequent collaboration with industry identified and tested more economically viable approaches, and their implementation informed a new EU policy. By integrating public opinion into manufacturing strategies, this research aligned economic gains with environmental responsibility, ultimately contributing to societal changes.