The Andrew Tate Phenomenon: Online Hyper-Masculine Influencers and the Radicalisation of Young Men and Boys

This Insight Report presents evidence on Andrew Tate, his online grooming tactics and offline impact. It documents how and why Tate appeals to an, often very young, demographic of boys and men, evidencing a pathway to radicalisation from seemingly-harmless online self-improvement and fitness spaces, through Tate, to the violent misogyny of Incel ideology. This analysis thereby contextualises Tate and his popularity in the fast-growing online landscape of hyper-masculine influencers and spaces and the ‘manosphere’. In so doing, it provides evidence on societal impact, demonstrating the urgent harms this sphere poses to both young men and young women. The report demonstrates that Tate, and online hyper-masculine content more broadly, warrant urgent consideration in the Online Safety Act as part of discussions around online grooming, fraud schemes, and violence against women and girls.