Comparing Automatic Metrics with Human Perceptions: the Ethical Challenges of Evaluating the Human-likeness of Chatbots

Chatbots have become increasingly human-like, making it difficult for people to distinguish their outputs from those of people. Recently, an automated metric has been proposed to measure the level of anthropomorphism in the outputs of large language models (LLMs). However, it is not clear how well suited this is to assessing the human-likeness of conversational systems, such as chatbots. We build three LLM-based chatbots, and conduct a pilot user study to assess participants’ perceptions of their personification, comparing the results with the automated scores. We find that the human and automated measures are not well aligned, and that the levels of anthropomorhpism of the three systems vary.

Publication Details

Journal
DuEPublico (University of Duisburg-Essen)
Published
2025-08-08
DOI
https://doi.org/10.17185/duepublico/84142
Primary Topic
AI in Service Interactions
Type
article
Field-Weighted Citation Impact
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article

Comparing Automatic Metrics with Human Perceptions: the Ethical Challenges of Evaluating the Human-likeness of Chatbots

DuEPublico (University of Duisburg-Essen)
AI in Service Interactions
article

Comparing Automatic Metrics with Human Perceptions: the Ethical Challenges of Evaluating the Human-likeness of Chatbots

article en

Abstract

Chatbots have become increasingly human-like, making it difficult for people to distinguish their outputs from those of people. Recently, an automated metric has been proposed to measure the level of anthropomorphism in the outputs of large language models (LLMs). However, it is not clear how well suited this is to assessing the human-likeness of conversational systems, such as chatbots. We build three LLM-based chatbots, and conduct a pilot user study to assess participants’ perceptions of their personification, comparing the results with the automated scores. We find that the human and automated measures are not well aligned, and that the levels of anthropomorhpism of the three systems vary.

DuEPublico (University of Duisburg-Essen)
Quality Education
Openalex Percentile: Top 74%
AI in Service Interactions
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Comparing Automatic Metrics with Human Perceptions: the Ethical Challenges of Evaluating the Human-likeness of Chatbots · DuEPublico (University of Duisburg-Essen) (2025) | TGRS Research Map | TGRS