AI Integration: Regulatory And Trust-Building Perspectives For U.S. Army Public Affairs

This study examines the perceptions, challenges, and strategic implications of artificial intelligence (AI) integration within U.S. Army Public Affairs. As AI reshapes the communication landscape, military organizations must balance operational efficiency, ethical standards, and public trust. This research explores how Army Public Affairs leaders perceive the role of AI in communication operations, the organizational challenges tied to its implementation, and its implications for credibility and stakeholder engagement. Utilizing a mixed-methods approach, the study draws on survey data from 54 Army PA professionals—including commissioned officers, senior noncommissioned officers, and civilian supervisors. Responses were analyzed through both quantitative and qualitative methods to assess trust in AI, perceived risks, and expectations for governance. Key findings reveal broad optimism about AI’s potential, particularly for improving efficiency, analysis, and internal workflows. However, concerns about transparency, human oversight, misinformation, and the readiness of junior personnel surfaced as persistent barriers to adoption. Differences in outlook were observed based on respondents’ prior use of AI, leadership experience, and perceptions of policy clarity. Across responses, transparency, ethical safeguards, and role-specific training emerged as critical factors for enabling responsible integration. The study concludes with actionable recommendations for phased implementation, oversight structures, and policy development that align AI use with Army communication goals. It contributes to broader discussions on strategic communication by underscoring the need for governance approaches that foster innovation while preserving stakeholder trust.