ANALYZING CHARACTER VALUES IN NUSSA AND RARRA ANIMATION IN INFLUENCING CHILDREN'S CHARACTER BUILDING

The utilization of increasingly sophisticated technology does help a lot in accessing anything, almost everything we want to know is in this technology. One of the uses of this technology is useful for parents in educating children to form good character. Character building in early childhood is something that must be done by the family, school and community environment. Shaping children's character should start when they are still at an early age, because they will tend to be more receptive. Because the formation of children's character can start from fun things first, namely by using Youtube media on the NussaOfficial Channel. The channel contains family animation with its daily life based on Islamic teachings and is full of character values that can be emulated by children. The purpose of this research is to analyze the character values in the Nussa and Rarra shows. The research method in researching this is a qualitative method, with interview data and also observing and taking notes. Analysis of the values that shape children's character in Nussa and Rarra animation includes 1) honesty, 2) trustworthiness, 3) prejudice, 4) do good to others, 5) get used to saying please and thank you, 6) friendly, 7) social care, 8) creative, 9) tolerance, 10) responsibility, 11) help, 12) religious, 13) sincere 14) Gratitude 15) do not give up. These values can be instilled in children from an early age with support from parents, teachers and the community. In addition, so that children can practice these character values in their lives. Also place the child in a positive environment so that the character that is being formed does not damage the character.