Thai Students’ Satisfaction with Academic Services at Universities

This study investigates the satisfaction levels of Thai students from Pattani enrolled in four public universities in West Sumatra, Indonesia. Using a quantitative descriptive method, the research evaluates perceptions of academic service quality across five key dimensions: tangibles, reliability, empathy, responsiveness, and assurance. Data were collected from all 29 Thai students actively enrolled at Andalas University, UIN Padang, UIN Batusangkar, and UIN Bukittinggi through an online Likert-scale questionnaire. The findings reveal overall high satisfaction levels, with variations across institutions: Andalas University scored the highest (4.14), followed by UIN Bukittinggi (3.98), UIN Padang (3.97), and UIN Batusangkar (3.74). While most students expressed positive perceptions, areas such as service convenience, speed, and infrastructure emerged as needing improvement. The study highlights the importance of continuous service evaluation and culturally responsive practices to enhance the academic experiences of international students in Indonesian higher education institutions.

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Publication Details

Journal
AL-TA LIM
Published
2025-07-30
DOI
https://doi.org/10.15548/jt.v32i1.1008
Primary Topic
Customer Service Quality and Loyalty
Type
article
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article

Thai Students’ Satisfaction with Academic Services at Universities

AL-TA LIM
Customer Service Quality and Loyalty
article

Thai Students’ Satisfaction with Academic Services at Universities

article en

Abstract

This study investigates the satisfaction levels of Thai students from Pattani enrolled in four public universities in West Sumatra, Indonesia. Using a quantitative descriptive method, the research evaluates perceptions of academic service quality across five key dimensions: tangibles, reliability, empathy, responsiveness, and assurance. Data were collected from all 29 Thai students actively enrolled at Andalas University, UIN Padang, UIN Batusangkar, and UIN Bukittinggi through an online Likert-scale questionnaire. The findings reveal overall high satisfaction levels, with variations across institutions: Andalas University scored the highest (4.14), followed by UIN Bukittinggi (3.98), UIN Padang (3.97), and UIN Batusangkar (3.74). While most students expressed positive perceptions, areas such as service convenience, speed, and infrastructure emerged as needing improvement. The study highlights the importance of continuous service evaluation and culturally responsive practices to enhance the academic experiences of international students in Indonesian higher education institutions.

AL-TA LIMVol. 32(2)
Universitas Islam Negeri Sjech M. Djamil Djambek Bukittinggi (ID)
Good health and well-being
Openalex Percentile: Top 44%
Customer Service Quality and Loyalty
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