Does Exposure Matter? Consumer Acceptance of Cultivated Meat Across Levels of Accessibility and Tasting Experience: A Cross-Cultural Study

This project encompasses all relevant elements (i.e. aim, rationale, and questionnaire design) pertaining to a cross-national study, focusing on varying levels of exposure to cultivated meat. The findings will inform the development of research articles aimed at addressing current theoretical and methodological gaps in the study of consumer acceptance of cultivated meat.